Flos is an Italian brand specializing in the design and manufacture of designer lighting solutions. The company was founded in the 1960s in Merano on the initiative of entrepreneurs Dino Gavina and Cesare Cassina, both driven by the dream of revolutionizing the concept of lighting. These were the years of collaboration with Arturo Eisenkeil and experimentation with his cocoon packaging polymer, decontextualized and adapted to the lamp object by the genius of designers such as Achille and Pier Giacomo Castiglioni and Afra and Tobia Scarpa. The creative team would follow the adventure of Flos, which means flower in Latin, even when management passed into the hands of Sergio Gandini, who in 1964 moved the company to Bovezzo, in the province of Brescia. Here, the Gandini, Castiglioni and Scarpa team not only dedicated itself to the creation of lamps that have made the history of Made in Italy design, but also to the study of coordinated image and communication. In 1969 they opened their first, now historic, store in Milan, but international consecration was undoubtedly due to the 1972 exhibition at MoMA in New York, "Italy, The New Domestic Landscape," which revealed to the world the extraordinary contribution of Italian designers. Over the years, the brand has consolidated its supremacy in the lighting industry, thanks in part to strategic financial transactions: in 2014, its entry into the Investindustrial group then led in 2018 to the founding of the Design Holding group, with B&B Italia and Louis Poulsen, with the aim of strengthening high-end design in the international market. The group, which brings together several design brands, underwent a recent rebranding with a change of logo and name to Flos B&B Italia group, as the founding brands of the company, consolidating Flos' position as a benchmark in the field of design lighting.
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